Services

Our expertise is in helping clients maximize their commercial assets (individual products, product portfolios, or development projects) by making teams more effective across critical business activities: business planning, opportunity assessment, market simulation, sales and marketing investment optimization, customer segmentation & engagement, and measurement and evaluation of marketing initiatives.

Typical business challenges we help our clients address, include:

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Uncovering Hidden Growth Opportunities

We develop comprehensive, quantitative patient flow models which reveal opportunities with the highest upside potential – and thus help our clients quantify how much growth is achievable, focus their resources, and ultimately maximize their revenue.
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Identifying The Most Leveraged Investments

From one therapeutic area to another, one country to the next, our clients need to know their business’ leverage points, those places in a system that trigger downstream changes far beyond their immediate impact. We help our clients identify and quantify their leverage points by stakeholder group, patient segment, treatment step, geography, etc., so they can map out which initiatives can disproportionally impact their business and drive more revenue per dollar spent.
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Optimizing Resource Allocation

Cogent’s resource allocation tools have helped many business leaders rethink their investment levels and mix. Starting with a zero-based analysis of potential returns, timing, and risk levels for individual initiatives, we employ scenario planning and sensitivity analysis to put together an investment portfolio that makes strategic sense and minimizes risk for a desired level of growth or ROI.
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Fostering Teamwork and Organizational Alignment

Cogent’s collaborative approach achieves greater transparency, consensus, and clear direction for our clients’ organizations. Establishing a shared fact base and translating strategies into implications for each organizational entity is the foundation for moving forward in unison. Cogent’s methodology generates momentum where progress has stalled – and helps our clients’ continuously re-align their organizations to changing customer and market dynamics.
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Developing a Geographical Balance

Our clients come to us when they need help understanding which markets (countries) are most attractive for their specific product portfolio or therapeutic area focus. We leverage our deep understanding of the factors that differentiate one country from another with respect to opportunities to help our clients assess the critical elements that determine business potential and investment priorities. Our assessment includes external factors such as disease prevalence, health policies, reimbursement, treatment patterns, access to care, cultural barriers, and competition, as well as internal factors such as organizational maturity, scale, experience, and local partnerships. Applying portfolio management concepts to geographic markets is one of Cogent’s core capabilities to support strategic decisions around optimizing the geographic balance in your portfolio.
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Assessing New Commercial Opportunities

Through market research and development of comprehensive market models, we help our clients determine if there is a valid business case to enter new markets, or assess the market opportunity for potential new products.
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Improving Sales Force Effectiveness

Not only do we improve our clients’ capability to look at markets in a more disciplined and analytical manner, we help our clients improve the effectiveness of their sales organizations.